NASHVILLE, TN — Triangle BJJ Academy announced this week that it has hired a social media intern, and the results, sources confirm, have been immediate.
In her first eleven days, intern Kaylee Marsh, 20, has posted eight videos featuring slow-motion training footage overlaid with white text reading phrases including “IRON SHARPENS IRON,” “THE MAT DOESN’T LIE,” “EMBRACE THE GRIND,” and, on Thursday, “YOUR ONLY LIMIT IS YOU,” which sources note is technically not a jiu-jitsu sentiment but was felt to be directionally correct.
Each video includes the gym’s logo in the bottom right corner, a trending audio track Kaylee describes as “motivational but with a beat,” and a caption structured as a rhetorical question followed by a call to action. “What are you training for? Drop a comment. Link in bio for free trial class.”
“She’s crushing it,” said head instructor Dave Pelletier, 41, who approved all posts and described the content as “professional.”
Engagement data tells a different story. The account’s average reel reach dropped 40% in the two weeks since Kaylee joined, compared to the previous two weeks when Pelletier was personally filming rolls and posting them raw, occasionally in the wrong aspect ratio, with no music. Those videos, which showed actual jiu-jitsu being done, averaged 3,200 views each.
Kaylee’s motivational content is averaging 740.
“People just need time to find us,” Kaylee explained. “We’re building a brand identity. You can’t measure brand identity in two weeks.”
The previous highest-performing post on the account was a 38-second clip of a 62-year-old blue belt hitting a flying triangle on a much larger training partner. It has 14,000 views and was filmed in portrait mode on a cracked iPhone 11.
At press time, Kaylee was designing a thumbnail for a “Meet The Team” series in Canva.
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